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In our latest retail blog, we take a look at Odeon’s new Chief Commercial Officer appointment. The largest cinema operator in Europe has appointed David Anderson as its new Chief Commercial Officer. In his role, Anderson will lead Odeon’s Group-wide commercial strategy across their European markets.
He will join on November 27 reporting to group managing director Mark Way and chief operating officer Jan Bernhardsson, he will also become a member of the company’s executive committee.
Anderson was previously consulting with O2. Before that, he was Global Chief Marketing Officer at Fitness First Group. He has also worked for British Airways, Virgin, InterContinental and Hilton.
David Anderson said: “The entertainment industry is at an exciting stage in its evolution, and Odeon Cinemas Group is truly at the forefront of that innovation. I’m thrilled to be bringing my expertise for delivering exactly what customers want – and ensuring that our Group remains at the cutting-edge of entertainment for years to come across our varied markets.”
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