When others were suffering, it would appear that many people were making their way through the golden arches, the fast food chains attempts to reposition itself as more than just burgers and fries are certainly paying off with sales of coffee rocketing through the chain. 2010 saw 80million more customer visits than in 2009, whilst the average customer spend remained much the same. On the back of that the chain opened 6 new UK restaurants during the year and have plans for more during the year ahead that will see then on a recruitment drive for 3000 more jobs created.
2011 will not just see expansion for McDonalds in the UK market, they are planning to introduce contactless payments in 1200 restaurants across the country. Those in London will already be familiar with the system as the Oyster Card however it will enable you to make a purchase for under £15 simply by waving your card over the till. Not got your wallet? Well this year will also see the addition of the NFC chip into your mobile phone, the Nexus S will be the first to feature this but will no doubt become a standard addition...