Homebase launch iPhone app to make shopping experience even better

The DIY retailer has today launched an app after their research over has shown a dramatic increase in customers utilising mobile and web based resources prior to making purchases.

The Apple Homebase app has over 30,000 all now accessible from Apple iPhone, iPad or iPod Touch devices and customers can use the app to check stock and reserve 20,000 products for in-store collection in all 330 UK Homebase stores. Online Homebase product stock enquiries have increased 30% since October 2009.

The app will allow you to see and check;

• Latest prices and offers
• Store stock checker
• Reservation service
• Store opening times
• Customer product reviews

With customer reviews an increasing factor in driving online customer engagement, Homebase has added an additional feature for its app which allows users to organise search results by customer review score. 
 
Reserved products are guaranteed to be ready for collection within 3 hours – the fastest multi-channel shopping service in the UK DIY sector

Homebase’s drive to become the UK’s leading multi-channel home enhancement and DIY retailer has led to a 33% year-on-year increase in unique visitors to Homebase.co.uk.  Having identified cross-channel sales as a key business strategy, Homebase is also proud to reveal customer research confirming 40% of Homebase customers go online before shopping in-store.
 
Harvey Bennett, Homebase head of multi-channel & planning, confirmed today that Homebase’s  approach to retailing has led to Homebase online sales increasing +63% in 12 months. 

This app is available now via the Apple App Store.