Bose

Bose is known to discerning customers throughout the world as a provider of quality home cinema, music and loudspeaker systems. Wherever good sound is needed, Bose is there.

In the UK Bose Ltd. was established in 1976 as a subsidiary of the Bose Corporation and quickly developed strong dealer networks for the specialist Hi-Fi and Professional Products markets. Sales, customer service and dealer support are co-ordinated from the company's Head Office in Gillingham, Kent, which also provides technical support for all Bose products sold in the UK.

A strong dealer network, with outlets throughout the UK, offers highly trained staff able to demonstrate, install and service the complete range of Bose products to the highest professional level.

In Ireland Bose Ltd. was established in 1978, again as a subsidiary of the Bose Corporation. As well as providing a sales and service centre for Ireland and supporting an expanding dealer network, the manufacturing plant at Carrickmacross in southern Ireland produces most of the LIFESTYLE® and ACOUSTIMASS® systems for the European market.

The worldwide Bose commitment to research and innovation is reflected in the quality of the products introduced to the UK and Ireland market, as well as in the standard of pre- and after-sales service available to customers in the UK and Ireland.

BOSE® Factory Stores

BOSE® factory outlets complement our highly committed
UK dealer network by allowing us to display a large range of established BOSE® Hi-Fi products in a dedicated BOSE® environment. The stores offer customers an opportunity to experience BOSE® sound in a variety of settings, including a 20-seat theatre, and provide a retail outlet for 'factory-renewed' or 'end-of-line' products. 'Factory-renewed' products have previously been sold or displayed by one of our dealers or by our Direct Sales division, and have been returned to us for a variety of reasons. Once they have been thoroughly checked, repaired if necessary, and repackaged, they are issued with a full warranty and sold through the factory outlets.

The first BOSE® factory outlet opened at Cheshire Oaks, just outside Chester, in 2000, since then we have opened a further six stores on premium outlet centres throughout England and Northern Ireland.

A History

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then professor of electrical engineering at the Massachusetts Institute of Technology. While doing graduate work at MIT in the 1950s, Dr. Bose decided to purchase a new stereo system. He was disappointed to find that speakers with impressive technical specifications failed to reproduce the realism of a live performance.

This led to extensive research in the fields of speaker design and psychoacoustics — the human perception of sound. Dr. Bose's findings resulted in significantly new design concepts that help deliver the emotional impact of live music.

Bose established itself by introducing the 901® DIRECT/REFLECTING® speaker system in 1968. With this introduction, Bose achieved international acclaim by setting a new standard for lifelike sound reproduction.

The list of major technologies emerging from Bose continues to grow. Fourteen years of research led to the development of acoustic waveguide speaker technology, found in our award-winning WAVE® radio, WAVE® radio/CD, ACOUSTIC WAVE® music system and WAVE® music system.
The introduction of the technology in ACOUSTIMASS® speakers reshaped conventional thinking about the relationship between speaker size and sound. Speakers small enough to fit in the palm of your hand produced sound quality previously thought impossible from small speakers.

For arenas and other large venue applications, the technology in the AUDITIONER® audio demonstrator removes the historical guesswork from sound system design. It allows builders, architects and facility managers to hear precisely what a BOSE® system will sound like in their building, before any equipment is installed, even if the building only exists as a blueprint.

The proprietary, integrated system design found in LIFESTYLE® systems by Bose has set new standards for complete home audio solutions. They have been engineered to be the best-sounding, easiest-to-use music and home cinema systems ever.

Today, you can hear Bose wherever quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In the home and on the road, from large outdoor arenas to intimate neighbourhood stores and restaurants, you can hear the realism of the most respected name in sound — Bose.

Our Philosophy

Since Bose Corporation was founded in 1964 by then Massachusetts Institute of Technology Professor Dr. Amar G. Bose, the original philosophies and founding principles have not changed.

Bose maintains an exceptionally strong commitment to research, for it is within the discipline of research that yesterday's fiction becomes tomorrow's reality. We strive to identify things which, when made better, improve people's lives.

But it's more than just research. We aim for excellence in everything we do. From the way we run our business to our customer service. From the products to the owner's manuals you'll use to set them up. In everything we do, we truly believe that "good enough" is merely a starting point.

We've taken our commitment and our passion for innovation and applied them to developing unique sound solutions to meet virtually any audio challenge in any application, even the space programme. While many of our products are designed for entertainment and home audio solutions, you'll find BOSE® sound is prevalent in both the aviation and automotive industries, too.

We've also designed professional sound systems for many applications, including stadiums and auditoriums, houses of worship, retail businesses, department stores and restaurants.

Our commitment has served us well. Today, Bose has operations in the United States, Europe, Canada, Australia, Asia and South America.

Milestones

Bose built its reputation with an uncompromising commitment to lifelike sound. Ground-breaking audio achievements have resulted in historic milestones which form the foundation for our future endeavours.

1964 Founding of Bose

In the 1950s, Dr. Amar G. Bose observed that loudspeakers didn't deliver natural sound. Extensive research into the science of sound led to the formation of Bose Corporation.

1968 Birth of a Legend

The legendary 901® DIRECT/REFLECTING® speaker is introduced. It reflects 89% of the sound off walls - similar to a live concert - for natural, lifelike sound.

1972 Pro Loudspeakers

Bose enters the professional ranks by producing a loudspeaker system designed exclusively for the demanding, discriminating tastes of the professional musician.

1972 SYNCOM® Testing Computer

Bose establishes the proprietary SYNCOM® computer that acoustically measures speakers against a laboratory model to guarantee a level of consistency and reliability.

1975 World's Best-Seller

The 301® DIRECT/REFLECTING® speaker system is launched. Renowned BOSE® technologies, versatile design and affordability make it one of the world's best-selling speakers.

1982 Moving Sound

Bose introduces a custom-designed, factory-installed system specifically for automobiles. Today some of the world's most luxurious cars feature BOSE® sound systems.

1984 Acoustic Waveguide

Bose designs acoustic waveguide technology and brings component system sound to a compact system. Experience full sound from an extremely small enclosure.

1986 Technology in ACOUSTIMASS® Speakers

Technology in ACOUSTIMASS® speakers is born. Room-filling sound is available without a room full of equipment. VIRTUALLY INVISIBLE® speaker system includes cube speaker arrays.

1987 Inventor Of The Year

Acoustic waveguide technology creates a stir in the scientific community, earning Dr. Bose and Dr. William Short "Inventor of the Year" honours.

1989 Acoustic Noise Cancelling® Headsets

Acoustic Noise Cancelling® headsets by Bose are created to bring clear communication and protection into the cockpit for pilots and on the ground for air and ground crew.

1990 LIFESTYLE® Systems

Bose develops LIFESTYLE® systems. Our proprietary approach and VIRTUALLY INVISIBLE® speaker system take home entertainment to a new level of performance.

1993 WAVE® Radio

The WAVE® radio uses acoustic waveguide technology to deliver rich, deep sound not previously heard from an enclosure this small.

1994 AUDITIONER® Audio Demonstrator

AUDITIONER® audio demonstrator is created. You hear the exact acoustic performance of a building's proposed sound system before the building is constructed.

1995 JEWEL CUBE® Speaker

Bose designs the JEWEL CUBE® speaker to bring high performance sound down to size - easily hidden behind your hand. Exclusively available with the LIFESTYLE® 50, 48, 35 and 30 home entertainment systems and the LIFESTYLE® 20 music system.

1998 AudioPilot® Signal Processing Circuitry

BOSE® AudioPilot® signal processing circuitry is introduced, setting a new standard in vehicle noise compensation. A microphone continuously monitors the total sound level inside the car, and BOSE® digital electronics separate the music you want to hear from the noise you don't.

1998 Aviation Headset X

Bose is awarded the Aviation Consumer Magazine "Product of the Year" for the newly launched Aviation Headset X. This innovative headset utilises the proprietary technology used in TriPort® headphones to set a new standard in active noise reduction and comfort.

1999 VIDEOSTAGE®5 Decoding Circuitry

Bose introduces VIDEOSTAGE® 5 decoding circuitry for select LIFESTYLE® home entertainment systems. This innovative technology delivers a five-channel surround sound experience from any source, even older mono TV shows and movies.

1999 PERSONAL® Music Centre

The palm-sized PERSONAL® music centre is created for the LIFESTYLE® 50 digital audio home entertainment system. This portable command device gives you the freedom to control your system and see what is playing from anywhere around the home with a press of the touchscreen.

2001 The 3·2·1® Home Entertainment System

The idea of surround sound made simple takes a leap forward with the 3·2·1® home entertainment system. This DVD-based system offers a full surround sound experience from only two speakers.

2002 TriPort® Headphones

Bose introduces TriPort® headphones, combining audio performance, comfort and style in passive headphone design for hifi applications.

2003 ADAPTiQ® Audio Calibration System

Bose launches the ADAPTiQ® system, the first easy to use audio calibration system for sound that's customised to your particular room, speaker placement and listening positions.

2003 QuietComfort® 2 Acoustic Noise Cancelling® Headphones

Bose introduces QuietComfort® 2 Acoustic Noise Cancelling® headphones, combining unsurpassed noise-reduction with advancements in audio performance, design, portability and convenience.

2004 Personalized Amplification System^TM - Family of Products

Bringing the benefits of a live acoustic performance to amplified music. This family of products represents an entirely new approach to amplification. Inspired by Bose research into the performance needs of artists and the listening needs of their audiences.

2004 uMusic® Intelligent Playback System

The unveiling of the uMusic^® intelligent playback system, another industry "first" from Bose. The uMusic^® system monitors the stored music you play, learns your likes and dislikes and your preferences for different times or moods, then is able to select the music you enjoy, automatically.

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