Adidas Group

Consisting of the Reebok, adidas and Rockport brands, the adidas Group is a crucial element of the sportswear world. From its inception in 1949 to current day, the adidas brands continue to hit the mark for on trend sportswear and technical apparel and accessories. One of the most recognisable brand logos worldwide, seen on everywhere from the high street to the red carpet, the merge with Reebok in 2006 solidified the Adidas group as the global leader in the sporting goods industry.

As well being wholesaled to several different retailers, the adidas product is brought to the retail consumer in several different formats; original, sports performance and outlet. Each format is tailored to the individual customer; Originals stores are bright and funky, the Sports Performance concept is sleek and sexy, and the Outlet stores are brimming with stock and easy to shop. Each individual store type is consistently maintained to fit their particular shopper and also to live out the adidas brand values, which are:-

• Consumer focused at all times
• Innovation and design leaders in product production
• Socially and environmentally responsible global organisation
• Committed to continuously strengthening their brand
• Dedicated to consistently delivering outstanding financial results

Rockport are committed to filling the gap between producing a functional yet fashionable product that can be worn as a fashion item and still run marathons! Rockport stores are light and airy, with simple yet effective merchandising techniques

Reebok focus on outlet stores as well as wholesaling their product onto various retailers. Their stores are strongly branded, with inviting stock displays and their stylish sportswear effectively merchandised.

For more than 80 years, the adidas brand has been a must have label for every imaginable consumer group. Whilst the brand continues to go from strength to strength, the stores continue to flourish. There is an adidas, Reebok or Rockport store to suit most high street retail manager’s level of experience, and the adidas group are keen to look for store management teams to inspire and deliver through their people.

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